THE SYDNEY BEER CO STORY
Sydney Beer Co. was established with a simple purpose: to produce Sydney’s Premium Lager. A beer Sydneysiders would be proud to call their own.
Since 2016 we’ve been fuelled by a belief that our iconic city deserved a locally owned Premium Lager as an alternative to the mainstream Asian and European brands that dominate the market.
With a dynamic team behind the scenes and high profile owners and stakeholders, Sydney Beer Co has brought a product to market that is loved by all.
BRETT LEE
One of the fastest bowlers in the history of cricket and regarded by many as one of the best players of his generation, Brett played for cricket Australia for 14 years, until his retirement in 2012. Since then, a successful media career has further enhanced the profile established during his playing years.
While Brett is a household name in Australia and other cricketing nations, his following in India is remarkable. Highly visible because of his IPL commentary role –in which he broadcasts to audiences of over 600 million –Brett is arguably Australia’s most successful export to India.
Long a fan of Sydney Beer, Brett was approached regarding taking on an ambassador role in late 2022. As discussions progressed, the role under discussion broadened.
Brett’s role now extends far beyond his duties as an ambassador. He is actively engaged as a co-owner in the SBC business and has been instrumental in securing a number of key, high value venues and leads our discussions with potential Indian partner brewers.
MATT NABLE
Matt Nable is an actor and writer. He is the author of four critically acclaimed novels, three screenplays, and a four-time AACTA (Australian Academy of Cinema and Television Arts) nominated actor.
In 2007, Matt wrote and played the lead in Paramount Pictures’ first Australian acquisition – the critically acclaimed The Final Winter. Following that success, he headed to the US, where he performed extensively across television and film, working with the likes of Robert De Niro, Jason Statham, Cate Blanchett, Hugo Weaving, and Ewan McGregor. 2016 and 2017 saw Matt directed by Mel Gibson and working alongside Aaron Eckhart, Hugo Weaving and Toni Collette.
More recently Matt has written and starred in a number of productions including the film 1%, for which he was nominated for an ACCTA award for best original screenplay. His television accomplishments are similarly prolific, and include Underbelly: Badness, Winter, Gallipoli, Barracuda, and the first drama series commissioned from FX Australia Mr Inbetween, for which he was nominated for an AACTA in 2021. His fourth novel, STILL was released in June 2021, and became a number one best seller in Australia.
“Having worked within the Beer industry in my past life, I look forward to being part of this exciting journey and working closely with the Sydney Beer team. We have an incredible brand and product and are excited to share some of the upcoming projects soon.” -- Matt
OUR BEER
SYDNEY PREMIUM LAGER
Made from natural and preservative free ingredients, Sydney Beer Co Lager lies true to a classic style….clean, crisp and refreshing. A sessionable lager that is approachable for any occasion, it’s the local Premium Lager served by Sydney’s most iconic venues
4.5% ABV | 15IBU
Enjoyed in a 330ml Bottle, Can and on Tap
*** COMING SOON ***
MID STRENGTH 3.5%
Something new is brewing!
With our signature formula of natural and preservative free ingredients, Sydney Beer Co mid strength lager (3.5%) will be here to kickstart Summer '23.
Coming soon in a 330ml Bottle, Can and on Tap
VENUES
SHOP
beer locator
Available in selected premium independent bottle shops as well as the following retailers in NSW, state-wide: